Stephen E. Arnold: Web Traffic — the Good, the Bad, & the Ugly

Web Traffic: Pay Up or Become Mostly Invisible

GOOD: if you create content that offers value, overtime you will be seen even if the search engines are corrupt.

BAD: manipulating backlinks are a death sentence.

UGLY: Google (and individual Google mechanics with no adult oversight) can do whatever they want to you and there is nothing you can do about it with one exception: pay Google extortion fees and be “protected” … for now.

Read full article.