The Amazon Rainforest is still on fire. After several weeks of very little media coverage, mainstream media is finally catching on. It’s time to bring widespread attention to this international crisis. The more people talking about this/sharing about this, the greater the chances that something can be done! We all know that it only takes one person to make a difference.
With that being said here’s a new strategy:
I invite you to tweet a GOOD VIBES message to Jeff Bezos, inviting him take action on putting out the fires in the Amazon. #amazonsavestheamazon
Jeff Bezos is literally the world’s richest human being, making approximately $215 million per day. It’s of course his choice to help or not, but perhaps we can inspire him?
His company is literally called Amazon, yet it has done nothing to protect or invest in the real Amazon. If he doesn’t step up, he will be missing out on the greatest marketing and publicity his business has ever seen. Amazon Corp. could be known as “the ones that took action” today, making history.
Jeff Bezos could be a guy not just acknowledged as being “the richest human,” but celebrated as one that gives back. What good is having all the money in the world, if we don’t have a planet to live on due to the constant destruction of it?
From a business perspective, playing “the hero card” and saving the rainforest will skyrocket Amazon Corp’s sales and customer loyalty. It makes so much sense for his brand to actually be associated with investing in the real Amazon. Now is the perfect opportunity for them to do that. The free advertisement and publicity on the marketing campaign is already paid for!
(These are all great angles to remind him of when you send your tweet to Jeff Bezos.)
Here’s What To Tweet
Share this article if you feel called to. Facebook, Instagram, IG stories, twitter.. help get it out there! Heck even tweet it to Bezos!
Also, tweet a good vibes message to @JeffBezos inviting him to step up.
Whether you have an active account, or whether you need to dust off your old forgotten account (like I did) to send a tweet, it all counts and contributes significantly on taking action to put out these fires.
If you don’t have a Twitter account, but have friends that are active on it, I invite you to invite them to tweet Jeff Bezos as well.
We need creative solutions now more than ever.
Thank you for taking part in this.
Here’s the tweet I sent:
You can copy and paste this if you like
@JeffBezos you own a company called Amazon. Can you please send help to the real Amazon?It will be the greatest thing Amazon will do for the world. Thank you.
4 Key Tips For Your Tweet
1. Rather than your tweet coming from a place of fear or anger, have it be inspired by enthusiasm, gratitude and excitement. Jeff is going to save the Amazon! Thank him in advance.
2. No one likes being told what to do. Invite, not spite.
3. Point out the heroic business/sales/customer loyalty opportunities for Amazon and how this is a chance for us to Stand with Amazon. #amazonsavestheamazon
My Open Letter To Bezos
Dear Mr. Bezos,
It is clear that you have provided an incredibly relevant and valuable service in the marketplace over the years. Your commitment to blazing a trail on so many forefronts is appreciated and clearly inspired.
You have provided a global ecosystem of opportunity for customers, affiliates and entrepreneurial associates, and there is no doubt that you and your company have created a game-changing impact on the planet.
This is why I would like to extend an invitation to you to further Amazon’s impact.
As an Amazon customer (and marketing/branding consultant for businesses) I often see Amazon getting a bad rap.
Even though customers are clearly purchasing products, there seems to be a growing stigma surrounding the culture of this company.
No one actually wants to admit that they shop at Amazon…yet we still do.
The truth is that your customers aren’t going anywhere. We want to buy from Amazon!
We also want to want to buy from Amazon.
It is true that you have donated money to some great causes, which we all really appreciate.
You’ve done this without the gloss of a sexy campaign framing your generosity to improve your public image. Benevolent action brings someone like you into perspective for those of us who don’t know you personally. It brings you close to home, in the same way that shopping locally or volunteering for a community organization can make us feel close to the center of our values and excited about the impact of our dollar.
The Amazon Rainforest is close to home in everyone’s hearts right now. The Amazon is home.
I believe that today that Amazon Corp. can flip the script and take part in leaving a lasting legacy.
Not only could you be the hero that put out the fires that have been rampant over the last couple of weeks, but you can use this free advertisement and publicity to associate your brand with this legacy, for longterm gain.
Putting out the fires alone will be enough to skyrocket your sales.
After the fires are put out, this may also be the perfect financially rewarding opportunity to implement a program where a tiny percentage of sales go to the preservation and rehabilitation of the Amazon. It’s a win win for everyone.
Rather than customers having the feeling that they are doing a disservice to the planet when purchasing from Amazon, imagine if customers felt pride that they were contributing to a better planet with every purchase. A planet where Amazon stands for the Amazon.
Imagine the customer loyalty when, with every product purchased, a micro percentage can go to the conservation of the living and breathing wealth of the planet. True wealth. The lungs of the earth. The ecosystem that accounts for 20% of the world’s oxygen.
(Contact me for further consultation on this long term business strategy.)
But right now at this very moment we could really use your help.
We Stand with Amazon and invite you to take this opportunity to put out the fires in the Amazon Rainforest.
Please do not miss out on this opportunity for your sales to significantly increase, and for everybody to win.
Thank you, Mr. Bezos.
I really appreciate you.