Redemption For Novak Djokovic – From Banned To Champion


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After not being allowed to compete in the 2022 Australian Open because he was unvaccinated, Novak Djokovic comes full circle and wins in 2023.

Here is a breakdown of what transpired, including the irony of Bill Gates being in attendance.

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Dive Deeper

Our new 8 week course called ‘Overcoming Bias & Improving Critical Thinking’ instructed by Dr. Madhava Setty & Joe Martino is here.

If you want build your self awareness, improve your critical thinking, and be more aware of bias, this is the perfect course.Click here to check out a sneak peek and learn more.

Project Veritas & Pfizer: How Far Are We Willing To Go To Get 'The Truth?'


Two days ago Project Veritas released a video that shows consultant Jordan Walker, who works with Pfizer, suggesting Pfizer performed research to ‘mutate’ COVID-19 intentionally for their own benefit. He referred to it as ‘direction evolution.’

This suggestion would mean Pfizer’s mRNA product would become more profitable because the company would be artificially speeding up mutations so they could sell new iterations of their ‘vaccine.’

Project Veritas, a media company, obtained this admission (if true) from Walker by means of an undercover journalist posing as a date. The admission was recorded through a secret camera and can be seen here.

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Before we go on, there has been talk that this encounter may have been inauthentic or staged, perhaps that’s worth asking, but whether it is or not doesn’t take away from what needs to be talked about here.

If what Walker is saying is true, a corporation is playing with fire to create billions on profit while not disclosing any of this to the public. We can of course argue that maybe Walker was lying, or that perhaps something was taken out of context, but given what we already know about the existence of gain of function research and the lack of moral compass on the part of pharmaceutical companies for decades, what Walker states has to be given consideration.

Further, vaccine companies need viruses to make profit. The more ways they can find to inject products into arms, the better for them. This is true for many for profit companies who work to create the perception their product is absolutely necessary, even if it isn.’t So whether this interaction is authentic or not, is it really far fetched to imagine Pfizer would do this? After all, our systems incentivize Pfizer to behave this way.

Let’s move on.

Of course mainstream media is likely terrified to touch this story, with the exception of Fox news. You could say this is partly for good reason: perhaps it is better to go slow on this story, get all the facts, and verify all we can. But they are also likely not talking about it because most are sponsored by Pfizer in some way, and of course these revelations would show just how clueless [or maybe not ;)] mainstream media was for the last 2.5 years. Wait, scratch clueless, irresponsible!

A Symptom of A Larger Issue?

A touch of context here. Many see me as a journalist, I don’t. I see myself as more of a polymath. I philosophize, I analyze culture, I focus on personal transformation and societal re-design. I exercise many disciplines to produce my work and perspectives. Journalism happens to be one tool to talk about and explore these subjects. Finally, I have been training for 3 years in the nervous system health and trauma space. (I hope to have several certifications by years end to indicate how serious this training is to me.)

That said, if you watch part two of the video released by Project Veritas you see a moment where Walker is confronted by James O’Keefe, CEO of Project Veritas, and his team about what Walker stated. The scene breaks out into a hysterical outburst where Walker is aimlessly running around the restaurant, calling the cops, is seen in disbelief, and is even claiming he is in danger because “5 white people” are in the restaurant filming him.

One look at this video and I notice this man is not thinking clearly, and that’s because his biology is taking over. He was blind sided and likely all of his worst fears have come true. His nervous system is running in pure survival mode which produces a biological state that shuts off higher order thinking and reason. Typical social engagement goes out the window as well. In very primal terms, this man’s nervous system is telling him a lion is about to tear his body apart. In nature, he’d be running from that lion with all his might, thinking about nothing less. In human society this is reflected by doing a series of irrational actions that align with what we do in our culture to ‘get away’ from a situation and seek safety. It looks irrational and it can be easy to chuckle at because it makes little sense without a nervous system perspective on board.

I can’t help but get away from the fact that watching Walker, or anyone else, go through this is a bit sad. Don’t get me wrong, I’m very clear on how many lives were needlessly destroyed during COVID and have been deeply saddened by that as well. It has angered me many times over the last two years to see how incredibly destructive government, Big Pharma, and health authority behaviour has been. But I’m not one for vengeance. I feel for this person, but it leads me to think bigger as to how we even got to this point.

To me, this situation is a symptom of our current culture and societal design.

To be honest, I don’t think I would approach this situation the way Project Veritas did here. But I still ask the question “how did Project Veritas arrive at feeling the need to go THIS FAR (and in THIS WAY) to get the truth?”

You could say they are unethical, and that’s fair to some extent, but think about how governments have misled and lied to people for many years. Much of what they claimed as truth has now been fully acknowledged as false. They worked to censor legitimate and credentialed doctors and scientists, and protected companies like Pfizer all day long. They proceeded to gaslight the public on levels we have likely never seen before, and destroyed millions of lives through nonsensical mandates. People felt powerless, unheard, and poorly represented. Eventually, THIS is what it took to get to the truth in the eyes of Project Veritas. Their actions are a symptom of our current culture and society.

Our societal design is built on bad incentive structures, lies, propaganda, and authoritarian mindsets. This has produced the destruction of millions of people’s lives through COVID restrictions and the style of journalism that imploded Walker’s life. It’s no use to judge who is more right or wrong, or who lost more than the other – we have to have the courage to get out of our ideological belief systems and think bigger. What the heck kind of a world is producing this constant chaos and destruction? What type of thinking or consciousness is feeding into this world, and do we want to stay on this path?

How we respond to this situation and the conversation we hold around it is an opportunity to discuss not just what I’m bringing up here but how we move forward.

I trust it’s clear that everything in life has its ups and downs. Nothing is black and white. It’s when we choose to focus on only one or the other (the ups or downs) that we get stuck and fail to holistically see what life can teach us at all times.

Thus, we can end our inquiry at “ha, he got caught red handed and now Pfizer will go down!” But I suspect it will only be another couple of years before we have another major ‘symptom’ happen in our society as a result of how it’s designed and what its incentive structures are. Little will change

Or, we can choose to examine the bigger picture and perhaps start facing some larger facts about how our current surface level analysis of the ‘good guys’ and the ‘bad guys’ is not solving much and distracts us from the larger issue of how our society is designed and the type of thinking that drives it.

To be clear, I hope Walker’s statements build an investigation into Pfizer with regards to this claim. That cannot get lost. And yes, let’s hold to truth and make sure ‘bad actions’ are stopped, but we still have to live amongst one another. Do we want to live amongst chaos and deeply hurt people, or encourage the cycle of learning and healing? It’s truly our choice.

I don’t want to see a world where we cannot trust each other in anyway. Where a simple coffee with a ‘friend’ now feels nerve wracking because who knows if they are going to record the conversation and use it against us. I don’t want to see a world where governments refuse to listen to people. Where people will do whatever it takes to ‘win.’ Yes, we are in an information war right now, but something tells me we can navigate this war more strategically, and with heart.

I don’t consider myself naive. Perhaps this is the necessary path forward to see truth, but I hope we don’t see it as the only path forever. I believe a better world is possible. And I believe that taking a moment to step back and consider what went down here as a symptom of a larger problem can bring a sense of neutrality to the larger question of whether it’s time for us to question the nature of our systems, consciousness, and societal design. To question whether each are truly creating an environment for us to thrive or an environment for us to destroy one another.

It’s my feeling that when we begin looking at our world from this meta perspective, we will have the opportunity to truly begin solving problems.

I recommend checking out my essay series here to explore the discussion of societal re-design and how we might get to that conversation.

Freedom Convoy: We May Have To Sue The Ontario Gov't To Get Our Unsent FOIA Documents


Our team spent 25 days in Ottawa during the Freedom Convoy and got to see first hand the disparity between what was presented in mainstream media about the event and what was actually happening on the ground.

This, like many other moments in the last few years, can feel frustrating as you have millions of people believing something that simply isn’t true. At the same time, moments like this act as a big wake up call for people who decide to venture out of the mainstream narrative and either go see things for themselves or turn on independent media.

I personally heard from many people in Canada who previously trusted mainstream media and did not watch independent media. For these people, the Freedom Convoy made them question mainstream media, and now, they compare narratives with independent media more regularly. Some have even stated they are not sure they will trust mainstream media ever again.

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I feel that what happened during the Freedom Convoy will provide a wake up call for years to come. One of the ways I wanted to contribute to that awakening was through Freedom Of Information Act (FOIA) requests. This is where regular citizens or journalists can reach out to governments asking for transparency about decisions they made or discussions they had. You can get access to things governments don’t want to reveal pubilcly but have to if people ask.

FOIA requests have been the backbone of some of the biggest stories in more modern history. They provide the ‘proof’ that can’t easily be denied by corrupt governments.

Witnessing how the Canadian Federal government, led by Justin Trudeau, and how local governments portrayed the story of the Freedom Convoy to Canadians, I was very intrigued to find out what these governments were saying behind the scenes.

I know that they, the government and mainstream media, know they were manipulating the narrative around the Freedom Convoy, and I thought it was a good idea for Ontarian’s and Canadians to see the truth. So, I sent approximately 10 FOIA requests to various branches of governments around specific inquiries.

Today I want to provide an update on one request that is still outstanding, and how the Ontario government is giving me the run around with it.

Avoiding My Request?

April 2022

In late April 2022 I sent in a specific request I thought would reveal the ways in which the Ontario government was figuring out how to handle the Freedom Convoy in the early days. It included a look into what some higher ranking government employees were discussing about the event at the time. This would likely reveal strategy, perhaps narrative fabrication, and one other detail I’d like to keep quiet until I get my request back.

From here, the government now has 30 days to respond to me.

May 2022

I got a phone call in late May from a case worker letting me know this would be a ‘bigger’ request and that we’d need to setup a private and secure inbox for the documents to be transferred when they are ready. A private inbox has been requested before, but never had I received a phone call in the previous 15 or so FOIAs I’ve sent. I’ve also received bills the same as what I got for this request, so I’m not sure what was so “big” about this request. Nonetheless, everything seemed to be on track.

June 2022

About 35 days later, on June 27, 2022, I received a notice of a 60 day extension on my case, just as their time was running out. This has happened before, so it was no big deal. 3 days later, on June 30, 2022, I received a notice of fee estimation, which was about $2000. As per normal course, I had to pay 50% upfront and agree to pay the other 50% once the work was completed. I paid within days and we move on.

The government now had until August 27th, 2022 to provide documents related to my request.

Here is a quick note on Ontario’s legislation on FOIA request extensions as this will become important later.

“The legislation allows a time extension where it is unreasonable to complete the request within the 30 day time limit. The legislation is not explicit about the amount of allowable time so any time extension must be reasonable and justifiable.”

FIPPA Legislation

August 2022

August 27, 2022 comes along and I was excited to get a notification of my documents as their extension deadline was coming up. But, I didn’t receive any emails or documents.

“I’ll give them a few days” I said to myself, but it’s here and through September 2022 where I forgot about the request as I was busy with other stories and projects.

October 2022

By October 2022 I remembered I had let this file slip. I realized the Ontario government is already about 6 weeks late getting me my documents.

I then reached out to my case worker again to find out what happened to my file. I found out someone new had taken over my file. So I contacted the new person and we begin going back and forth so she can get caught up on my file. Why didn’t she have all the notes? I had no clue.

I wrote the following to her on Oct. 13th, 2022:

“I’m wondering if there is an update on this. Have not received any updates and we are well past the August 26th extension deadline.”


She replies on Oct. 14, 2022:

“I will have to orient myself to your request and continue to process it.  It looks to be quite voluminous and consultations will need to be made. Unfortunately I cannot advise of any time lines for completion, but I will process it.”

Case Worker

Two weeks go by, still nothing, so I reach out again. Keep in mind they are now late by about 2 months.

“Were you able to gather an update on this? I understand that XX has moved on but I also feel the ministry is responsible for responding to this request in a timely manner, especially given the public importance of this event. The acceptance of this request dates back to June 2022 and I’ve already paid my fees.

Was really hoping to hear some updates.

For tonal clarity as I type this, I don’t mean to be rude or anything, just really want the ball rollin here.”


She then replied two days later asking for clarification on this request.

“My apologies no updates except to say that I am working on it. Although I would like to confirm if you are seeking access to the emails concerning “Top Issues”?  These are emails and attached documents about news articles (some news articles would not be about the Freedom Convoy)?”

Case Worker

What? The details she is asking for are no where in my request, so why are they being brought up? Also, clarification was done way back in May and would be in the case notes. Plus, I already paid for this request which means the government was already crystal clear on what they needed to provide. That’s what the clarification period is for in the beginning.

I reply again, re-stating my initial request and pointing to the acknowledgement of understanding on their part.

She responds back with screenshots proving she had the list of names I was interested in and what I was looking for. So why were things unclear before? I have no idea.

[ You can support our FOIA efforts by donating here or becoming a member here. ]

December 2022

More time goes by without hearing back. We’re into early December 2022. I again ask for an update from my case worker.

“Any update on this request? Was hoping for an early Christmas present from the FOI department :)”


Yes I’m ridiculous. I asked for a Christmas present from the FOI department. Trying to keep things friendly.

She responds:

“I am still working on your request (was actually working on it when you sent the email below).  I cannot provide a date when I will complete your request.  My apologies.“

Case Worker

What?! OK, so all the guidelines are being broken here. When the government runs out of time they are supposed to provide the requester (me) with a formal notice of extension and the amount of time they are looking to extend for. Not only that, they are providing no details as to why they are even extending. Is this pure negligence, or are they playing hardball on purpose?

Let’s go to the legislation again as it explains why I never received another extension notice:

“A decision to extend the time limit must be made within the 30 day limit and the requester must be given notice. Only one time extension can be taken for each request.”

FIPPA Legislation

I received my one notice of a 60 day extension, it came and went many months ago. And now I’ve received nothing because the government is only allowed to ask for an extension once.

January 2023

We’re now about 150 days over their extension deadline.

I’m sitting in limbo waiting on documents that may show how top government employees were communicating, and perhaps strategizing nefariously, when it came to one of the biggest moments in Canadian history. Is it unreasonable to think they want to play hard to get here?

My next move is to file an official complaint that will cost another $25. Think about that, the government makes me pay to submit a request and then pay for their time getting me the documents. Then, when they do a poor job, I have to pay again to complain about it. I wish I got paid to produce bad work or for doing none at all, haha.

The truth is, I’m not sure my ‘complaint’ will even be taken seriously. I feel I will likely have to do what others have had to do in situations like this; get a lawyer involved. Funny enough, when I spoke to the original case worker in May we talked about the process of getting a lawyer to sue in cases where I felt the government was holding back. A self-fulfilling prophecy?

Beyond a complaint, I have checked in again with my case worker to find out if Santa was able to help with my request since he was around not too long ago. So far nothing.

For now, you’ll have to stay tuned on this request. The government is now 5 months late and your guess is as good as mine as to when we’ll get anything.

You can support our FOIA efforts by donating here or becoming a member here.

Twitter Files: Don't Get 'Blackpilled'


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Are some of us stuck in an ever pessimistic rut about the state of the world that we can never see the possibility of change? How would we know if this was true or untrue about ourselves?

This question is important as we explore the Twitter Files because these revelations at hand are being made available by a billionaire with a ton of power and influence over society and culture. How are we to discern the actions of Elon Musk?

Disclaimer, it saddens me to some extent that I have to keep saying this but, no, I’m not telling you to trust Elon Musk, I’m simply saying let’s take a breath and think critically.

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First, here is a video clip from my latest podcast episode on the subject, then I want to share one more thing to think about.

Bottom line is, if we are stuck in narrative capture of some sort, we may not see things too clearly. How would we know if we are stuck in narrative capture?

Another quick development to consider here. Elon Musk recently called the World Economic Forum “an unelected world government.” Currently, the annual WEF Davos meeting is in full swing, and Musk tweeted the following in response to a video talking about ‘systems and public trust.’

WEF is increasingly becoming an unelected world government that the people never asked for and don’t want

— Elon Musk (@elonmusk) January 18, 2023

It’s no doubt what the words say, but people will inevitably have theories about Musk’s intentions here. After all, it will be brought up that he was a WEF Young Global Leader graduate. Is this all theatre to make it seem like Musk is pushing distrust in the WEF so as to keep people interested in him? Sure, make the argument, but don’t get stuck seeing that as the only option.

There are still questions to explore here:

  1. Is it possible Musk doesn’t agree with this training as a Young Global Leader? Could he have changed his mind? Could he have gone rogue?
  2. Does being trained as a Young Global Leader automatically make you guilty of being part of the agenda?
  3. Musk wasn’t invited to this years World Economic Forum. Why? Part of the plan to deceive and distance? Or do their ideologies not align? How can we know?
  4. It’s common for some people to say “Elon bought Twitter to destroy it.” But the Twitter Files revealed Twitter had HUGE problems with censorship and corruption in the past. Twitter is also used more now than in the past. So how does this narrative fit thus far? Perhaps a year or two things could change, but certainly not at the moment. Now we’re just getting into speculating for the sake of it, not actually considered evidence.

The point is, we don’t gain much by forcing everything we see into our limited narrative without wondering whether we need to update what we think and feel. It also doesn’t help to avoid some of the facts we come across because we’re not sure what to do with them. Perhaps the simply picture of what’s true is more complex than we think.

For me personally, I tend to see shadow governments, deep states, and powerful interests more like the mafia. Multiple families playing a game and competing against one another. They agree to rules, but they do try to take one another out. They do fight for power at various moments. Could this be part of the story?

The challenge with the all out approach of just suggesting “it’s all a distraction, a game, an agenda, or theatre” is that it puts you in a position where deep down you feel people, especially of power, can never change. Well, if they have ultimate power and they or nothing can ever change, what’s the point then?

Do we not believe it is possible to create a better world? Are we really to suggest that having an open mind to positive change is really just being caught up in “hope-ium?”

To me, the general point is, you can have an optimistic outlook, be real about the state of our world, and think critically all at the same time. In fact, that may be what’s necessary to actually bring about meaningful change as I outline here.

Also be sure to listen to the entire podcast episode called “Ep. 33 | Twitter Files & Narrative Capture, Critical Thinking” here.

7 Ways Music Benefits Your Heart, Brain & Health


The more we are well, the more we have capacity and are resilient in the face of change. As someone who believes deep change is at play on our planet right now, being well and knowing how to navigate ourselves has become more important than ever. Perhaps this piece can provide one small way of feeding our wellness.

Music can have a power that almost seems magical. It can lift moods, tell a story, bring tears, or spread a message. It’s a medium that has an ability to touch us on powerful levels.

Music has been a part of cultures all over the world since some of the earliest times in human history. Historically, it is believed that music may have been around even before humans could speak. Animal bones, wood, and rocks may have been used as early instruments according to some historians. Of course, the human voice was used as well, but it may not have been based around words at first.

Native Africans and Native Americans both used music in the form of chanting for their rituals and healing ceremonies. In Ancient Greece, music was used to ease stress, soothe pain, and help with sleeping patterns. Many have said music heals the soul, and today science helps us understand how these early intuitions were indeed correct.

When I think to my education and training in nervous system health and trauma, the research I will present below paints a picture of how listening to music, learning it, and ‘tuning’ into something we love helps to regulate our nervous system. A regulated nervous system is often a big part of what brings about health benefits, including what we’ll discuss below.

The vagus nerve is part of the parasympathetic portion of our nervous system. It is a crucial biological part to how we find safety, joy, connection, and well-being as humans.

As the most evolved portion of our nervous system, the vagus nerve connects to many of our crucial organs, gut, eyes, heart, face, vocal cords, ears and more. Thus, singing can activate our vagus nerve, ‘tickling’ the part of our nervous system that triggers our bodies to acknowledge safety and connection – which of course feels good.

There’s also no doubt that frequencies coming from music can also activate the vagus nerve, this may be one of the primary ways in which sound healing functions.

Let’s dive into the science.

How Music Can Benefit Our Health

“I think music in itself is healing. It’s an explosive expression of humanity. It’s something we are all touched by. No matter what culture we’re from, everyone loves music.”

Billy Joel, American singer, pianist and songwriter. Nicknamed the “Piano Man.”

Music Can Improve Visual & Verbal Skills

Several studies have shown that music education at an early age stimulates the child’s brain in a number of ways that helps to improve verbal skills, communication skills and visual skills.

study that looked at 4 to 6-year-olds who were subject to one month of musical training that included training in rhythm, pitch, melody, voice, and basic musical concepts resulted in enhanced ability to understand words and explain their meaning.

Another study using subjects that were 8 to 11-year-olds found that those who were involved in extra-curricular music classes were developing higher verbal IQ’s and their visual ability was greater than those who were not receiving the training.

Even children as young as one year old who participated in interactive music lessons with their parents had a greater ability to communicate, smiled more frequently and were showing greater signs of sophisticated brain responses to music.

Music Can Keep an Aging Brain Healthy

Research has shown that having musical training and listening to or playing music in old age can help keep the brain healthy especially as it ages. Since listening to music is like exercising the brain, one can expect the benefits of better memory and mental sharpness as they age.

Even people who have some form of brain damage can regain partial or full access to memories (depending on severity) by listening to music, as listening can help draw on old memories and neurological patterns due to the fact that the rhythm and sounds of music stay within the core of the mind for a long time.

Music Can Induce Happiness

As mentioned before, music has the power to do so much. It can make you feel happy, sad, excited or even pumped up. Listening to music that hits you in a special way causes your brain to release dopamine which is known as a feel good chemical. It causes us to feel emotions like happiness, excitement, joy, etc. Listening to music provides us with the same burst of happiness that we would get from eating a piece of chocolate, sex, or certain drugs.

Another study showed that music with a quick tempo played in a major key made people feel happy, while music with a slow tempo in a minor key more easily led to feelings of sadness.

Music Can Affect Heartbeat, Pulse Rate & Blood Pressure

‘We listen to music with our muscles.’


Studies have shown that music strengthens the heart and improves the recovery time of patients who were suffering from heart disease.

Regardless of the genre of music, listening to your favorite music releases endorphins in the brain that help to improve vascular health. It has been seen that both men and women who listened to music soon after cardiac surgery were much less anxious and even reported having less pain as opposed to those who rested quietly.

An observation made at Massachusetts General Hospital, found that heart patients confined to a bed that listened to music for 30 minutes had lower blood pressure, slower heart rates, and less distress than those who didn’t listen to music.

Music Can Improve Sleep Quality

Some of the most common things to interfere with sleep are stress and anxiety (heart rates.) Since music has the ability to affect both in a positive way, research has found that listening to music at various times promotes better sleep patterns for people and even created more restful sleep. In some cases, music might even be able to be used to effectively treat insomnia.

Music Can Boost Your Immune System & Reduces Pain

Research has shown that music is capable of reducing levels of the stress hormone cortisol, which is responsible for weakening the immune system, increasing risk of heart disease, interfering with learning and memory, lowering bone density, blood pressure, etc. Research found that by listening to just 50 minutes of uplifting music the levels of antibodies in the human body increases. While different types of music were not studied, it is important one listens to music they enjoy as personal preference of music does have an effect on overall physical effects.

Music Can Reduce Depression & Anxiety

Researchers from Drexel University found that cancer patients who either listened to music or worked with a music therapist experienced a reduction in anxiety, had better blood pressure levels and improved moods. Music can have positive effects on the psyche, mood, pain and quality of life as well.

“The evidence suggests that music interventions may be useful as a complementary treatment to people with cancer,”

Joke Bradt

The Takeaway

I believe we innately can feel that music has positive effects on our body and well being. The next time you listen to music, maybe try to take it a step further. Try being a bit more present, attuned with your body, and see if you can track how you feel as you listen to what you love.

What do you notice? Is it subtle? Does it last? Play with it and have fun. This type of present awareness translates into other areas of life. Heck, when we are happier and more attuned with ourselves we can also make sense of our world better and communicate important ideas more effectively.

Is US Mainstream Media Dead?


Pause – set your Pulse…

Take a breath. Release the tension in your body. Place attention on your physical heart. Breathe slowly into the area for 60 seconds, focusing on feeling a sense of ease. Click here to learn why we suggest this.

I was looking at some new Gallup poll data and had a thought about which people truly trust mainstream media still.

I do believe a seismic shift in media is occurring and has been for over a decade. In very simple terms it seems the trust in mainstream media is dying while there is a growing trust in independent and alternative media.

Don’t get me wrong, there are plenty of problems in alternative media as well, but I think people are willing to take their chances listening to alt voices given there isn’t much of a reason to solely rely on a consistently wrong, tightly controlled, and narrow-minded mainstream media.

Here’s a bit of interesting data.

The chart below indicates the level of trust in TV news and newspapers in the United States. This is Gallup data, and I imagine similar trends occur around the world. I will get to that shortly.

About 15% or so actually have ‘a great deal or quite a lot’ of trust in TV news and newspapers.

Then I noticed these statistics about political identity in the US that came out from Gallup as well:

Overall, 35% of Americans described their political outlook as moderate, followed by conservative (27%) and liberal (18%). About the same percentage identified as “very conservative” and “very liberal” (9% and 8%, respectively). These numbers have remained largely steady since 2015, according to the pollster.


Roughy 15% of the total population has a good deal of trust in TV news and newspapers.

Roughly 15% of the population identifies very ideologically strongly as Democrat or Republican.

Is it possible that the US’ highly ideological entertainment style news is basically only drawing a lot of trust from the people who feel like they are watching their favorite sports team when they turn on the news?

It seems to be the case. And after all, doesn’t the media business model cater to this to some extent?

I imagine the rest of the people in the country have some semblance of balance and open mindedness in their being and can see through the nonsense that is FOX, MSNBC, CNN, and so on, thus leaving them with moderate trust or none at all.

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Further Thoughts

You might be shocked to learn only 9% of people are “very conservative” and only 8% are “very liberal,” it often feels like those mobs make up huge numbers of people. But this is the social media game at work.

Social media is designed to promote outrage, polarity and drama. Virality that comes from this design suggests you are drowning in crazy people, when in reality it’s a very loud minority.

But this is how social media profits best, and the same can be said for news media in general. (Listen to my podcast episode about this here.)

This also means that most people are in the “moveable middle.” This is good news because it means that providing GOOD media quality with a foundation of GOOD sensemaking and steering clear of ideological bias will result in societal improvement.

For kicks, the following findings are from a different type of survey out of Canada but adds to what’s going on in the bigger picture.

  • 49 per cent of Canadians surveyed agree that journalists and reporters are purposely trying to mislead people by saying things they know are false or gross exaggerations (emphasis mine). 
  • 52 per cent agree that most news organizations are more concerned with supporting an ideology or political position than with informing the public.
  • 52 per cent of Canadians agree the media is not doing well at being objective and non-partisan.

What do you think? What is going on with the way humanity is perceiving media across the board? Would love to hear your thoughts.