ONS Data Shows Increased Risk of Death After Six Months in Vaccinated

ons-data-shows-increased-risk-of-death-after-six-months-in-vaccinated

Take a breath. Release the tension in your body. Place attention on your physical heart. Breathe slowly into the area for 60 seconds, focusing on feeling a sense of ease. Click here to learn why we suggest this.

We continue our examination of data from the Office of National Statistics (ONS) in the UK to determine what might be happening with excess deaths during the pandemic.

Here is the original piece where we laid out an original outlook on excess deaths during the pandemic: Excess Deaths? Debunking The Debunkers & An Honest Look At The Data

Dive Deeper

Click below to watch a sneak peek of our brand new course!

Our new course is called ‘Overcoming Bias & Improving Critical Thinking.’ This 8 week course is instructed by Dr. Madhava Setty & Joe Martino

If you have been wanting to build your self awareness, improve your critical thinking, become more heart centered and be more aware of bias, this is the perfect course!

Click here to check out a sneak peek and learn more.

Mainstream Journalists Confused As Government Flips COVID Script

mainstream-journalists-confused-as-government-flips-covid-script

Take a breath. Release the tension in your body. Place attention on your physical heart. Breathe slowly into the area for 60 seconds, focusing on feeling a sense of ease. Click here to learn why we suggest this.

In the video below I go over a telling moment in culture as government policy changes and it reveals their past deception. The lack of complex thinking in mainstream journalism is becoming more evident as governments begin to back track on their simplistic and reductionist narratives around COVID.

We are in a society where we are also reducing all of our examination of our world to only logical thought, causing us to fail in connecting with each other as complex beings. This is a concerning and ‘sleepy’ trend our society is on.

One point I forgot to make in this video that I typically do is that there is more to life than simply looking at tiny changes in more or less deaths via health policy. How do we value or quantify what it means to live life? Have experiences? Maintain community etc? Humans are complex beings.

Billions of people have no problem assuming a very tiny uptick in risk of death to have an experience – experience matters. Experience that is deeply lost via lockdowns and restrictions.

Government does not take this into consideration and thus this non ‘left-brain’ side of being human gets lost.

Dive Deeper

Click below to watch a sneak peek of our brand new course!

Our new course is called ‘Overcoming Bias & Improving Critical Thinking.’ This 8 week course is instructed by Dr. Madhava Setty & Joe Martino

If you have been wanting to build your self awareness, improve your critical thinking, become more heart centered and be more aware of bias, this is the perfect course!

Click here to check out a sneak peek and learn more.

How Powerful People Use 'Us vs. Them' To Divide The Masses—And The Antidote

how-powerful-people-use-'us-vs.-them'-to-divide-the-masses—and-the-antidote

Are we hardwired to categorize each other into ‘Us vs Them?’ Simply put, yes. But this hardwiring is remarkably easy to break. It’s time we equip ourselves with the knowledge and tools to do so.

Why? Well, anything from powerful governments to mainstream and alternative media is consistently trying to divide us by focusing aggressively on our differences. A look at what occurred during COVID was the ability for powerful people to drive and control a narrative by confusing and divide the masses, ultimately to bring about greater authoritarian policy and control.

When we know how these mechanisms work and focus our consciousness in an effective way, these attempts to divide fail.

First a quick story.

Love reading The Pulse? If you’re a regular reader of our work and love what we do, consider becoming a paid subscribing member and help us expand our work. You can support for as little as $5 a month and enjoy multiple member benefits. Click Here to Learn More.

When we first launched our membership I hired marketing teams to help. They would always tell me “in the sales messaging we need to create an ‘Us vs Them dynamic’ in order to get people to buy.” I resisted.

I felt like that wasn’t necessary and also contrary to our mission of unifying people to create a better world. But, the marketers were right. When we would A/B test sales messaging without ‘Us vs Them’ compared to sales messaging with it, the ‘Us vs Them’ messaging always won.

I have to admit this made me a bit sad. Was I thinking too idealistically about human beings? Maybe. But I always asked ‘Why doesn’t Us vs Them messaging work on me?” Before you suggest I’m naive and think “of course the messaging works on you,” read to the end of this piece. You’ll see how simply it is for this messaging not to work on anyone should they choose.

Neuroscience suggests that this Us vs Them biological trait developed thousands of years ago. As you might imagine, it had much to do with survival in much different times than we live in today.

It essentially states that human beings are primed to make very basic and categorical Us vs Them judgments. In fact, your brain is processing these Us vs Them differences in a twentieth of a second. These noticed differences are your classically promoted artificial constructs of: ethnicity, gender, skin color, age, socioeconomic class, and even something like sports team preference.

(I say artificial because social constructs tell us we should focus on these as differences. We don’t actually have to see them as differences as we are ALL one species. Other animals do not engage their Us vs Them biology within their species – only we do – and it’s a taught behaviour.)

All of this is enhanced by a multi-purposed hormone in our brain called Oxytocin.

Oxytocin has been shown to be a wonderful hormone for connecting and bonding with others that we know in our communities, ‘Us’. It’s often referred to as the love hormone or connection hormone. It essentially heightens meaningful connections with our in-group.

But on the flip side, studies have shown that when it comes to people who we see as strangers (Them), oxytocin creates a decrease in cooperation and increases envy when people are struggling. Further, it pushes one to gloat when they are ‘winning.’ In fact, there are many ways in which oxytocin is linked to dividing ourselves from ‘Them’ and keeping it that way.

In short, oxytocin enhances this Us vs Them divide. But, while this sounds like we may be doomed for division and judgment of others forever, what has also been shown is that these almost instantaneous judgements we make can be manipulated incredibly easily. And that’s without bringing in a little bit of conscious awareness and presence.

Studies have shown that when you expose people to others who look different from them, the ‘Us’ wiring often turns on when people look similar, and the ‘Them’ wiring turns on when people look different. This showed an implicit judgment based on ethnicity.

Yet when those same people were exposed to people who looked the same and different from them but were now wearing baseball hats with team logos, things changed. Suddenly the participants brains indicated that Us and Them had nothing to do with ethnicity anymore, it was about which team they supported.

A tiny change created an instantaneous manipulation of who is Us vs Them. I wrote about a similar phenomenon in a recent piece called Racism Plummeted When People Were Told Aliens Exist. This showed that when humans were told aliens existed, the Us became humans, and the Them became aliens. Suddenly people were nicer to each other and more accepting of differences.

The point? It doesn’t take much to for us to see each other as one, we just have to focus our consciousness a bit.

Consciousness Is Everything

There is much gained in our well being and in society when we become more self-aware, reflective and present. It moves unconscious and often automatic behaviour into a lens where we can ask: why do we do this?

Further, an increase in the above mentioned traits can lead to something as simple as stopping ourselves before we do something destructive out of anger. We can then pause for a short period, reflect, and respond.

The more we move from automatic, unconscious and reactive ways of living to present, reflective and conscious ways of living, the more harmony surrounds our lives.

What I’m saying can bring up similarities to new-agey, online influencer judgments that the ‘conscious’ are more than the ‘unconscious,’ this is not at all what I’m saying here. And I will expand in a moment.

First, I trust it’s clear that we can be manipulated into different Us vs Them dichotomies very easily. Studies exploring implicit bias also show that when we are exposed to different people regularly, we become less judgemental towards their differences.

Even still, we can build self awareness around how WE play into these divides in order to diffuse them.

For example, during COVID government leaders like Justin Trudeau sowed division in Canada by making unvaccinated Canadians less than. He did this by calling them names and characterizing them in ways that would cause the general population to dislike them.

“They [the unvaccinated] don’t believe in science/progress and are very often misogynistic and racist. It’s a very small group of people, but that doesn’t shy away from the fact that they take up some space.”

Justin Trudeau

He combined this rhetoric with un-contextualized and false data around vaccination status in Canada to strengthen his propaganda.

Note, I’m not focusing on Trudeau here because I’m “a Poilievre fan” or anything. In fact, I don’t feel our current structure of politics is healthy nor serving us as people. I’m simply illustrating the ways in which our society has become ‘lost’ in division. Getting out of it requires us to take a close examination of what is happening so we can choose a different path.

In contrast, some unvaccinated people around the world began to refer to themselves as ‘pure bloods’ because they were not vaccinated. This led to memes, hateful rhetoric, and actions like avoiding and separating themselves from their vaccinated friends and families. Instead of attempting to understand why some became vaccinated, it was often simply seen as ‘the vaccinated are sheep.’

Once again we see division, in/out groups, and greater than/less than beliefs.

In both cases we are seeing the destruction and damage that can occur when we allow our flimsy biological traits around Us vs Them to be fed and upheld by faulty information and propaganda.

What is also important to note is that our ‘authoritative’ institutions of government and mainstream media will often be guilty of this destructive behaviour which deeply normalizes it amongst the masses.

That said, we are not doomed. Consciousness is everything. By that I mean, the quality of our consciousness. The ways in which we slow down, reflect, and become more present in everyday life becomes an antidote to propaganda feeding Us vs Them.

This is why we have the section at the top of our articles to “Pause and set your pulse.” To cultivate more presence and self awareness, check out a couple of the pieces of content I list at the bottom of this piece.

Let’s go deeper. Perhaps why I have felt Us vs Them messaging does not work on me stems from: what happens when we have experiences that lead us to feel we are all one and interconnected with everything? I have had these experiences many times in my life. I experienced them through meditation, breath work, and even randomly.

Thrust into what can be best described as ‘sensing the nature of our reality,’ when you have these transcendental experiences you do not see yourself as all that separate from everything else. Sure, you are YOU, and you know you are an individual, but you also have a knowing of the connection and sameness you share with everything.

What happens if we nurture and hold that knowing in our consciousness and allow it to form our worldview? Does our sense of Us vs Them get triggered as easily? I don’t think so. But that’s my experience.

This direct experience has led me to believe that a shift in our consciousness can be one of the most powerful tools in changing the way we see each other and ultimately re-design our society – because it has to happen.

Albert Einstein had some thoughts on this as well:

“A human being is part of a whole, called by us the ‘Universe’ —a part limited in time and space. He experiences himself, his thoughts, and feelings, as something separated from the rest—a kind of optical delusion of his consciousness. This delusion is a kind of prison for us, restricting us to our personal desires and to affection for a few persons nearest us. Our task must be to free ourselves from this prison by widening our circles of compassion to embrace all living creatures and the whole of nature in its beauty.”

Albert Einstein

A task indeed, but one that is very possible with the right practice and focus.

Education Is Key Too

Why are things the way they are? We have to explore content that seeks to answer these questions. Instead of using social media for fast memes, 15 second videos, and short out of context video clips, deepen your knowledge. Consume less, but spend MORE time on each thing you consume.

Buying into this fast and distracting culture of information consumption is only furthering the problems we have. Social media algorithms are rigged to build an echo chamber around you and to give you ‘truth’ that confirms your existing bias’. This is not real education.

As for the biological trait itself, why can’t we focus our attention on our human similarities instead of our differences? We can. But culturally we have learned not to because somewhere along the lines it’s what we chose to obsess over.

Perhaps because powerful people glean more power by dividing masses. Perhaps because our current economic systems thrive off division, competition, and having various classes. Either way, we’re making this all up as we go. It doesn’t have to be like this.

For those who might think “this is our biology. We will always do best in small groups of the same type of people,” this doesn’t appear to be true. Studies have shown that diversity trumps ability. Diversity significantly enhances the level of innovation in organizations around the world.

Groups of only ‘like-minds’ become echo chambers and our efficiency and innovation suffers. Yet another reason we must learn to love, respect and communicate with one another.

(Note: here I’m pointing to the uncovering our potential as humans and having that be our driver. Not productivity and innovation tied to making more money and having a ‘bullish market economy’)

The Takeaway

The key is that consciousness can overcome a flimsy biological trait that produces Us vs Them thinking within us. We can engage experience and education that connects us to our similarities, adopts a consciousness of interconnection and a shared stewardship of our planet and people.

Everything from ‘woke ideology’ constantly obsessing over our differences, to political news commentary always inviting people to ‘dislike the other side’ is contributing to a worse direction for humanity. Don’t just sit there and blame it though, simply choose to engage differently. Improve how you use social media. Consume less content but go deeper.

Consciousness is the power here. Why can’t we extend our worldview of who we are into oneness and a deeper connectedness? Why must we fight to shut off our wonder and hold to petty differences?

How To Embrace New Ideas & Envision A Better World

How To Ground Yourself: A Simple Yet Powerful Technique

'Us vs. Them' Thinking Is Hardwired—But Consciousness Can Overpower It

'us-vs.-them'-thinking-is-hardwired—but-consciousness-can-overpower-it

Are we hardwired to categorize each other into ‘Us vs Them?’ Simply put, yes. But this hardwiring is remarkably easy to break. It’s time we equip ourselves with the knowledge and tools to do so.

Why? Well, anything from powerful governments to mainstream and alternative media is consistently trying to divide us by focusing aggressively on our differences. When we know how these mechanisms work and focus our consciousness in an effective way, these attempts to divide fail.

First a quick story.

When we first launched our membership I hired marketing teams to help. They would always tell me “in the sales messaging we need to create an ‘Us vs Them dynamic’ in order to get people to buy.” I resisted.

Love reading The Pulse? If you’re a regular reader of our work and love what we do, consider becoming a paid subscribing member and help us expand our work. You can support for as little as $5 a month and enjoy multiple member benefits. Click Here to Learn More.

I felt like that wasn’t necessary and also contrary to our mission of unifying people to create a better world. But, the marketers were right. When we would A/B test sales messaging without ‘Us vs Them’ compared to sales messaging with it, the ‘Us vs Them’ messaging always won.

I have to admit this made me a bit sad. Was I thinking too idealistically about human beings? Maybe. But I always asked ‘Why doesn’t Us vs Them messaging work on me?” Before you suggest I’m naive and think “of course the messaging works on you,” read to the end of this piece. You’ll see how simply it is for this messaging not to work on anyone should they choose.

Neuroscience suggests that this Us vs Them biological trait developed thousands of years ago. As you might imagine, it had much to do with survival in much different times than we live in today.

It essentially states that human beings are primed to make very basic and categorical Us vs Them judgments. In fact, your brain is processing these Us vs Them differences in a twentieth of a second. These noticed differences are your classically promoted artificial constructs of: ethnicity, gender, skin color, age, socioeconomic class, and even something like sports team preference.

(I say artificial because social constructs tell us we should focus on these as differences. We don’t actually have to see them as differences as we are ALL one species. Other animals do not engage their Us vs Them biology within their species – only we do – and it’s a taught behaviour.)

All of this is enhanced by a multi-purposed hormone in our brain called Oxytocin.

Oxytocin has been shown to be a wonderful hormone for connecting and bonding with others that we know in our communities, ‘Us’. It’s often referred to as the love hormone or connection hormone. It essentially heightens meaningful connections with our in-group.

But on the flip side, studies have shown that when it comes to people who we see as strangers (Them), oxytocin creates a decrease in cooperation and increases envy when people are struggling. Further, it pushes one to gloat when they are ‘winning.’ In fact, there are many ways in which oxytocin is linked to dividing ourselves from ‘Them’ and keeping it that way.

In short, oxytocin enhances this Us vs Them divide. But, while this sounds like we may be doomed for division and judgment of others forever, what has also been shown is that these almost instantaneous judgements we make can be manipulated incredibly easily. And that’s without bringing in a little bit of conscious awareness and presence.

Studies have shown that when you expose people to others who look different from them, the ‘Us’ wiring often turns on when people look similar, and the ‘Them’ wiring turns on when people look different. This showed an implicit judgment based on ethnicity.

Yet when those same people were exposed to people who looked the same and different from them but were now wearing baseball hats with team logos, things changed. Suddenly the participants brains indicated that Us and Them had nothing to do with ethnicity anymore, it was about which team they supported.

A tiny change created an instantaneous manipulation of who is Us vs Them. I wrote about a similar phenomenon in a recent piece called Racism Plummeted When People Were Told Aliens Exist. This showed that when humans were told aliens existed, the Us became humans, and the Them became aliens. Suddenly people were nicer to each other and more accepting of differences.

The point? It doesn’t take much to for us to see each other as one, we just have to focus our consciousness a bit.

Consciousness Is Everything

There is much gained in our well being and in society when we become more self-aware, reflective and present. It moves unconscious and often automatic behaviour into a lens where we can ask: why do we do this?

Further, an increase in the above mentioned traits can lead to something as simple as stopping ourselves before we do something destructive out of anger. We can then pause for a short period, reflect, and respond.

The more we move from automatic, unconscious and reactive ways of living to present, reflective and conscious ways of living, the more harmony surrounds our lives.

What I’m saying can bring up similarities to new-agey, online influencer judgments that the ‘conscious’ are more than the ‘unconscious,’ this is not at all what I’m saying here. And I will expand in a moment.

First, I trust it’s clear that we can be manipulated into different Us vs Them dichotomies very easily. Studies exploring implicit bias also show that when we are exposed to different people regularly, we become less judgemental towards their differences.

Even still, we can build self awareness around how WE play into these divides in order to diffuse them.

For example, during COVID government leaders like Justin Trudeau sowed division in Canada by making unvaccinated Canadians less than. He did this by calling them names and characterizing them in ways that would cause the general population to dislike them.

“They [the unvaccinated] don’t believe in science/progress and are very often misogynistic and racist. It’s a very small group of people, but that doesn’t shy away from the fact that they take up some space.”

Justin Trudeau

He combined this rhetoric with un-contextualized and false data around vaccination status in Canada to strengthen his propaganda.

Note, I’m not focusing on Trudeau here because I’m “a Poilievre fan” or anything. In fact, I don’t feel our current structure of politics is healthy nor serving us as people. I’m simply illustrating the ways in which our society has become ‘lost’ in division. Getting out of it requires us to take a close examination of what is happening so we can choose a different path.

In contrast, some unvaccinated people around the world began to refer to themselves as ‘pure bloods’ because they were not vaccinated. This led to memes, hateful rhetoric, and actions like avoiding and separating themselves from their vaccinated friends and families. Instead of attempting to understand why some became vaccinated, it was often simply seen as ‘the vaccinated are sheep.’

Once again we see division, in/out groups, and greater than/less than beliefs.

In both cases we are seeing the destruction and damage that can occur when we allow our flimsy biological traits around Us vs Them to be fed and upheld by faulty information and propaganda.

What is also important to note is that our ‘authoritative’ institutions of government and mainstream media will often be guilty of this destructive behaviour which deeply normalizes it amongst the masses.

That said, we are not doomed. Consciousness is everything. By that I mean, the quality of our consciousness. The ways in which we slow down, reflect, and become more present in everyday life becomes an antidote to propaganda feeding Us vs Them.

This is why we have the section at the top of our articles to “Pause and set your pulse.” To cultivate more presence and self awareness, check out a couple of the pieces of content I list at the bottom of this piece.

Let’s go deeper. Perhaps why I have felt Us vs Them messaging does not work on me stems from: what happens when we have experiences that lead us to feel we are all one and interconnected with everything? I have had these experiences many times in my life. I experienced them through meditation, breath work, and even randomly.

Thrust into what can be best described as ‘sensing the nature of our reality,’ when you have these transcendental experiences you do not see yourself as all that separate from everything else. Sure, you are YOU, and you know you are an individual, but you also have a knowing of the connection and sameness you share with everything.

What happens if we nurture and hold that knowing in our consciousness and allow it to form our worldview? Does our sense of Us vs Them get triggered as easily? I don’t think so. But that’s my experience.

This direct experience has led me to believe that a shift in our consciousness can be one of the most powerful tools in changing the way we see each other and ultimately re-design our society – because it has to happen.

Albert Einstein had some thoughts on this as well:

“A human being is part of a whole, called by us the ‘Universe’ —a part limited in time and space. He experiences himself, his thoughts, and feelings, as something separated from the rest—a kind of optical delusion of his consciousness. This delusion is a kind of prison for us, restricting us to our personal desires and to affection for a few persons nearest us. Our task must be to free ourselves from this prison by widening our circles of compassion to embrace all living creatures and the whole of nature in its beauty.”

Albert Einstein

A task indeed, but one that is very possible with the right practice and focus.

Education Is Key Too

Why are things the way they are? We have to explore content that seeks to answer these questions. Instead of using social media for fast memes, 15 second videos, and short out of context video clips, deepen your knowledge. Consume less, but spend MORE time on each thing you consume.

Buying into this fast and distracting culture of information consumption is only furthering the problems we have. Social media algorithms are rigged to build an echo chamber around you and to give you ‘truth’ that confirms your existing bias’. This is not real education.

As for the biological trait itself, why can’t we focus our attention on our human similarities instead of our differences? We can. But culturally we have learned not to because somewhere along the lines it’s what we chose to obsess over.

Perhaps because powerful people glean more power by dividing masses. Perhaps because our current economic systems thrive off division, competition, and having various classes. Either way, we’re making this all up as we go. It doesn’t have to be like this.

For those who might think “this is our biology. We will always do best in small groups of the same type of people,” this doesn’t appear to be true. Studies have shown that diversity trumps ability. Diversity significantly enhances the level of innovation in organizations around the world.

Groups of only ‘like-minds’ become echo chambers and our efficiency and innovation suffers. Yet another reason we must learn to love, respect and communicate with one another.

(Note: here I’m pointing to the uncovering our potential as humans and having that be our driver. Not productivity and innovation tied to making more money and having a ‘bullish market economy’)

The Takeaway

The key is that consciousness can overcome a flimsy biological trait that produces Us vs Them thinking within us. We can engage experience and education that connects us to our similarities, adopts a consciousness of interconnection and a shared stewardship of our planet and people.

Everything from ‘woke ideology’ constantly obsessing over our differences, to political news commentary always inviting people to ‘dislike the other side’ is contributing to a worse direction for humanity. Don’t just sit there and blame it though, simply choose to engage differently. Improve how you use social media. Consume less content but go deeper.

Consciousness is the power here. Why can’t we extend our worldview of who we are into oneness and a deeper connectedness? Why must we fight to shut off our wonder and hold to petty differences?

How To Embrace New Ideas & Envision A Better World

How To Ground Yourself: A Simple Yet Powerful Technique

Investigation Reveals How Bill Gates Controlled The Global COVID Response

investigation-reveals-how-bill-gates-controlled-the-global-covid-response

Take a breath. Release the tension in your body. Place attention on your physical heart. Breathe slowly into the area for 60 seconds, focusing on feeling a sense of ease. Click here to learn why we suggest this.

The unlikely pairing of Politico and WELT has produced a seven month investigation into Bill Gates’ role in directing global COVID policy. We outline what this investigation concluded in the video below.

The evidence is incredibly revealing towards the concept that yes, money, power and influence have incredible impact on public policy. This as opposed to democracy or the thought of doing what’s in the best interesting of the public or world as a whole (nature included.)

Interestingly, this investigation, now out for 6 days publicly, has not been touched by major media. It’s as if it doesn’t exist. Perhaps this is because it reveals how badly major media failed in understanding what was happening during the pandemic. Perhaps it’s because Bill Gates has given large sums of money to major media outlets.

Another way to look at it: maybe some in major media have become so turned off by obviously evidence-less apocalypse theories about Bill Gates that now they don’t think all related to that has been debunked.

Either way, people are not hearing about this story.

People have been asking questions around why Bill Gates has had so much influence over the COVID response throughout the pandemic. They were often called conspiracy theorists.

It’s also true that many took these theories overboard. And in that, this is why it remains important to allow uncertainty and curiosity to remain when we are making sense of our world. We must keep a grounded and respectful approach to dialogue and not get sucked deeply into the apocalypse theories that ultra conspiratorial thinking can produce.

I say this because now that the proof is here about what Bill Gates has been up to, it is going to be much harder for mass culture to accept this or even pay attention to this given how much noise there was around the emerging signal that something was wrong with Bill Gates’ involvement in the COVID response.

This story is important to examine because it helps break the illusion that good faith and democracy runs our world towards ‘what’s best for all.’ It reveals where the problems in our society truly are, and how we can go about solving them by addressing the deep structural and systemic issues incentivizing the actions taking place. It also begs us to question what overwhelming worldviews drive the creation of our society. For those inspired to create positive change in our world, this educates us on where to apply efforts.

Our challenges aren’t simply about a group of greedy people we need to remove, it’s instead a worldview and system that creates an inevitability where people will dominate others to gain ultimate power and influence over them. This is the learned habit of our culture.

Below is a video breaking down the investigation followed by some commentary on how we can identify what the true challenges with our current societal systems are and how they cannot produce the results of a thriving society that we assume they can.

Air Canada Orders 30-Seat Electric Planes From Heart Aerospace

air-canada-orders-30-seat-electric-planes-from-heart-aerospace

Take a breath. Release the tension in your body. Place attention on your physical heart. Breathe slowly into the area for 60 seconds, focusing on feeling a sense of ease. Click here to learn why we suggest this.

Air Canada took a step towards electric planes and cleaner air.

On Thursday Air Canada announced it had ordered 30 ES-30 electric aircraft from Heart Aerospace. In addition, Air Canada has acquired a $5 million ownership share in the Swedish manufacturer.

The plane, which is expected to enter service in 2028, will seat 30 passengers in a two-by-one arrangement and will be capable of flying up to 124 miles (200 kilometres) in all-electric mode.

The vehicles themselves are hybrid, which means they can go longer distances when supplemented by generators. Further, if capacity is limited to 25 people, the planes can fly 497 miles.

Love reading The Pulse? If you’re a regular reader of our work and love what we do, consider becoming a paid subscribing member and help us expand our work. You can support for as little as $5 a month and enjoy multiple member benefits. Click Here to Learn More.

“Air Canada has taken a leadership position in the industry to address climate change. The introduction into our fleet of the ES-30 electric regional aircraft from Heart Aerospace will be a step forward to our goal of net zero emissions by 2050.”

Michael Rousseau, Air Canada president and CEO

According to Air Canada, they are making this move to reduce carbon emissions. Along with this step, the company is also creating sustainable aviation fuel and a carbon-capture system.

Air Canada used sustainable aviation fuel obtained from the oil-refining business Neste on four flights from San Francisco to its Canadian hubs in Toronto, Vancouver, Calgary, and Montreal in April.

Air Canada is the second carrier in North America to place an order for Heart Aerospace’s electric plane. United Airlines and its regional partner Mesa Airlines announced a purchase of 200 ES-19s (the 19-seater version of the jet) in July 2021. The aircraft is set to enter service in 2026, two years earlier than the ES-30.

Several other airlines have expressed interest in Heart Aerospace. Sounds Air in New Zealand announced it would have “at least three” ES-19s by 2026. According to AIN Online, Finnair, the Swedish carrier BRA, Norway’s Widere, Air Greenland, Quebec’s Pascan, California’s Quantum Air, UK newcomer CityClipper, and Scandinavian Airlines have all signed letters of intent for the plane.

The interest in electric planes coincides with the industry’s continued shift toward more environmentally friendly operations, with global airlines and aviation regulators aiming for net-zero emissions by 2050. United airlines made an order for 200 Embraer Eve electric vertical-takeoff and -landing aircraft on September 8, while American Airlines ordered Vertical Aerospace’s VX4 eVTOL in July.

Thus far, Delta Airlines is the only major US airline to not invest in an electric aircraft.

Solving The Problem?

There are some inspiring aspects to this story for sure. There appears to be a desire to create change in a world where we have been over using hydrocarbons for fuel while ignoring other possibilities. Further, even without discussing CO2, clean air is an important thing. If we cna in fact burn less hydrocarbons, we’ll have cleaner air.

But are we really making the difference required to fix our environmental woes? Are we suddenly seeing the destructive path we are on? Or will all of our decision making still be thwarted by market economics?

Those who have dove deeply into the subject of climate change see this very quickly: you cannot simply solve our climate woes by planting more trees or lowering CO2 emissions, as you are just looking at one TINY aspect to the puzzle. This direction won’t truly help us solve the problems, it will only make us think we are doing that.

Coming to these realizations over the last 10 years is what inspired Pulse founder Joe Martino to create a film that seeks to unite people. It’s a film that doesn’t argue about who’s to blame, what the causes of climate change are and so forth, it’s instead a film that looks at the core of the issue, and how we can actually create the changes that are needed at this time.

In short, the biggest challenge we face right now is that we live in a mindset and paradigm of disconnection and linear, mechanical thinking birthed from a system that incentivizes this type of thinking. This has led to the creation of a world culture that takes only individual parts of sacred things into consideration, and not the whole.

This thinking provides the experience of what it looks like to create from disconnected and destructive points of view. Shifting out of this thinking and state of being, into one of connection, is the challenge before us. When we do this, it will begin to reshape policy, choices, actions and creations that influence our world, way of living and how we relate to the earth.

Check out the film below.