Adidas Sold One Million Shoes Made from Ocean Plastic in 2017

German sportswear giant Adidas helped keep plastic out of the mouths of fish and off the world’s beaches in 2017 by selling 1 million shoes made from ocean plastic. [1]

Last year, Adidas teamed up with environmental initiative Parley for the Oceans to create its UltraBoost shoe, made from plastic found in the ocean, and introduced 3 new versions of the footwear.

At the time, Adidas said its goal was to create a million pairs of UltraBoost shoes.

Adidas CEO Kasper Rorsted said:

“We last year sold 1 million shoes made out of ocean plastic.”

Each UltraBoost shoe reuses 11 plastic bottles.

For this year’s Earth Day weekend, Adidas once again partnered up with Parley, this time to “upcycle” reclaimed ocean plastics into limited-edition Major League Soccer (MLS) uniforms. All 23 MLS teams donated the uniforms that weekend for the campaign, dubbed “A World Without Plastic Pollution.” Each jersey is made from 13 recycled plastic bottles and will be available to purchase on the Adidas and MLS online stores. [2]

What’s more, this past July the global sportswear maker said that it will commit to using only recycled plastic by 2024. According to CNN:

“Adidas … also said it would stop using virgin plastic in its offices, retail outlets, warehouses and distribution centers, a move that would save an estimated 40 tons of plastic per year, starting in 2018.”

The company joins numerous other companies looking to make the world more ‘green’ by eliminating plastics, including:

  • Supermarket chain Kroger, which announced August 23 that the supermarket chain will phase-out plastic bags from all of its stores by 2025.
  • Among others


[1] CNBC

[2] AdWeek

Featured image credit: Adidas

Plastic Straws, Utensils to Be Banned in Seattle Restaurants in 2018

Plastic utensils are convenient and straws are fun for kids, but much of that plastic eventually winds up in a landfill or as litter. The environment is paying dearly for the 300 million tons of plastic produced globally each year, and if changes aren’t made, and fast, the problem is only going to get worse. The city of Seattle, Washington, has already banned single-use plastic bags in an effort to reduce plastic pollution, and on July 1, 2018, a new ban on plastic straws and utensils at restaurants will go into effect. [1] [2]

The city is instead making a push to allow only compostable or paper utensils and straws. [1]

Sego Jackson, the strategic advisor for Waste Prevention and Product Stewardship for Seattle Public Utilities, said:

“As of July 1, 2018, food services businesses should not be providing plastic straws or utensils. What they should be providing are compostable straws or compostable utensils. But they also might be providing durables, reusables, or encouraging you to skip the straw altogether.” [2]

The Office of the City Clerk says the ordinance passed the full city council in 2008. However, the exception has been in place since 2010. Restaurants will be forced to abide by the ordinance if the exception is not renewed. Officials say the decree is necessary because disposable food service ware is a burden to Seattle’s solid waste disposal system. [1]

Despite the ordinance’s 7-year existence, efforts to ban disposable plastic food service stalled because there were no viable compostable alternatives at the time. [2]

Read: Edible Silverware Could Cut Down on Plastic Waste and Pollution

Jackson said:

“Early on there weren’t many compostable options,” he explained. “And some of the options didn’t perform well or compost well. That’s all changed now.”[3]

Only restaurants will be affected by the ban. Plastic straws and utensils will still be available for purchase at city grocery stores.

Restaurants that fail to abide by the decree will first receive a warning. If the establishments continue to use plastic food service ware, they could be slapped with hefty fines.

Many dining establishments have decided not to wait until 2018 to start making changes. A campaign called “Strawless in Seattle” is planned for September, according to Jillian Henze, of the Seattle Restaurant Association. Up to 500 local groups and restaurants will cease using straws and disposable utensils for the month.


[1] The New York Times

[2] KIRO

[3] EcoWatch

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